Home means something special to everyone. It is in the details where we discover the true meaning of home; the door that just never latched, the view of the city if you stood in just the right place on the porch, the worn pencil marks on the door trim where you measured the height of your children.
In real estate the same is true.
The true measure of good service is not a swanky website, adverb heavy copy or yard signs with creative fonts. It is in the quickly returned phone call, finding just the right piece of furniture for your awkward entryway, telling the story of the Japanese maples in the backyard you have treated like family all these years, and working everyday to make each client experience a level of service unrivaled in the industry.