Behind the scenes of a Listing Part III

Our listing on Princeton got a quick but quality makeover. And when it went on the market is didn't last long! The work took about only one week, and once the ladies from LSL Design got put their magic touches on the home, it was finally ready for the big show!  First the before and after photos...

There is alot that goes into turning a really great home into something special, and we are there every step of the way to ensure the transition is smooth and done with quality. A lot of the items in this refresh were really minor, but with our team of designers and contractors, our vision for what would sell best came together quickly. This isn't lipstick, it's choosing a few items that really bring the home's great features out to potential buyers. The second and often under element that you can see from the photos makes such a big difference: hiring professional photographers who can show the space well and give potential buyers a clear picture of the entire home. Not just a few Iphone shots of each bedroom.

These items surely paid off for this seller. On the second day of the home being listed we had three great offers. We are currently helping the seller navigate the buyer's inspections while under contract, so our next update will be a quick review of how we handle buyers inspections for sellers and of course, the final sales price (hint it's over list price). 

Behind the scenes of a new listing part II

The warming weather has us busier than ever preparing our listings for sale! Before we reveal the after photos from our first listing (the new paint came out fantastic!) we wanted to detail a another home we are busy preparing for its big day.  This one is a bit more complicated, but reveals the great length we go to ensure our clients get all the details taken care of before their home is ready for its day on stage.  After meeting with the seller's we agreed that there were a few must do items. First, the existing countertops in the kitchen and bathroom were showing signs of wear. These countertops are granite tile, so thankfully our master tiler Matt will pop in this week to easily take care of the pieces that have come unglued, and will make sure the grout lines are all looking perfect. Paint was another must do item, and so our painter/handyman will jump on this in the next week or so, painting the entire basement and touching up the main floor and the kitchen cabinets. He will also go over the kitchen cabinets to make sure all the doors and drawers shut properly and smoothly. Carpet in the basement was also a must do item. Brad our carpet guy was there yesterday measuring and will be in the next week to replace all the carpet in the basement. The big item for the seller's was the main floor hardwood floors. In the main areas of the home they have the typical Sugarhouse 2 1/2" oak flooring, which has been re-sanded numerous times. In the kitchen, which was more recently remodeled, the same type of flooring was used, but was installed over the existing flooring and stained a different color. With the different levels of flooring we have the some options to choose from. Do we do new hardwood flooring over top of the existing, or do we try and refinish the existing hardwoods? More to come on that decision soon, but in the meantime we leave you with some before photos of the home...


Behind the scenes of a new listing Part I

Many people believe listing their house is pretty simple. You do a thorough cleaning, push all your knickknacks into the basement closet, take some quick shots with your Iphone and voila! your house magically looks fantastic and within a couple of days you are getting multiple offers above list price. When you list your home with SW Real Estate however, you will find we take a much slower and strategic approach. First, we assess your home through the eyes of a potential buyer. What items in the house are going to be real negatives that could keep potential buyers from making an offer?  What items are real positives that will attract a lot of buyers? Are there things in your home that need a quick fix? A plumbing leak, a door that won't latch or lock, peeling paint on the front windows, etc. Our goal in this initial assessment is to ensure that when we do list your home it shows very well in both photos and in person, and that any minor repair work that would be obvious to a buyer when they walk through your home is taken care of before we put it on the market.  

Let's delve into some specifics. We are excited to be listing a home in the prestigious Harvard/Yale area of Salt Lake City.  At our initial walkthrough with our Design Team and our seller we all agree that the home needs a fresh coat of paint on the inside. The baseboards are well worn with nicks and scratches and the walls are in definite need of a refresh. Our Design Team already has in mind the furniture they will be using for staging, even down to the accessories they want to use in each room.  They also know what existing furniture pieces in the home they will incorporate into the staging, and which ones they will put away while the home is on the market. With that in mind, we agree on a nice neutral color for the interior walls on the main floor. While walking the home we notice one minor repair that need to be completed--our client's dog chewed a couple of the corners of the front window sill. 

We schedule our painter to come by when it is convenient for our seller. In this case our seller is on vacation for a week, so we hope to have all the painting and repairs completed by the time she returns! Here are the photos of the interior before we get started.  Check back for an update as we finish the paint and start staging!